Turning Service Level Agreements
into
Operational Reality
A recent paper presented by John Bustard to an aviation conference in London
During the
past few years I have seen every kind of Service Level Agreement imaginable.
Service Level Agreements come in many different formats. They range from one
page to more than fifty pages long. Many SLAs contain a number of good measurable
standards, whilst others are corporate "wish lists". Some SLAs have obviously
been designed by operationally experienced people, whilst others appear to
have been produced by a PR company and would not look out of place accompanying
the Annual Report!
Most of the SLA's reflected a Corporate view on service delivery, which took
little or no account of local conditions. Virtually all the SLAs were presented
in different formats. Once a Handling Company has been presented with more
than two or three Service Level Agreements by Carriers it becomes in between
difficult and impossible for the Handling Company to communicate the contents
of each SLA to the operational staff. It is these staff who are responsible
to the Carrier for providing good service to the passengers/shippers and good
operational performance.
Having being somewhat critical of some Service Level Agreements, it must be
said that the basic concept is not only good but essential. If we look beyond
the current SLA, we are looking for a document which is simple, relevant to
a particular location, separates measurable standards from other service delivery
requirements and presents this in an easily recognisable/understandable format.
It is generally accepted that a Service Level Agreement, or something similar
to it, is required between a Carrier and a Handling Company. If a Handling
Company does not know what standards are required, it is unlikely that they
will ever achieve them. If operational constraints cannot be identified, it
would be very difficult to make improvements. If it is accepted that we do
need some statement concerning service level requirements, then what are we
looking for in the future which will improve on the current rather confused
and confusing situation? We are looking for some form of standardisation which
will convey the same information in a more easily understood and acceptable
format. In order to achieve this objective, IATA has produced a "Memorandum
of Understanding" (AHM 803).
The Memorandum of Understanding accompanies the IATA Standard Ground Handling
Agreement (AHM 810). There are no restrictions on the length or scope of activities
in the M of U. The majority of Service Level Agreements issued by Carriers
are not binding and the same can apply to the Memorandum of Understanding.
One of the main advantages of this document is that it provides a standardised
and therefore more easily understood approach to setting and implementing
service delivery requirements.
Where no Agreements or Understandings exist between Carriers and Handling
Companies, the "blame culture" flourishes, with each side blaming the other
for problems, whether these problems are real or simply imagined. We have
all seen this situation, it is usually accompanied by a considerable amount
of letter writing!
So - how do we develop more productive partnerships between Handling Companies
and Carriers? How do we translate service level requirements into operational
reality? How do we focus the attention of staff on the core activities which
lead to, amongst other things, improved operational performance? The answer
to all of these questions may lie in the use of Airport Handling Standards 1000
(AHS 1000), which not only is now the most widely used quality measurement and
control system worldwide involving handlers and carriers but is also IATA AHM
804 compliant.
AHS 1000 fits perfectly with any Service Level Agreement. AHS 1000 is not
an alternative to a Service Level Agreement but works with it. It is a tool
through which SLA requirements can be communicated to the operational staff
of the Handling Company. It is unrealistic to expect the operational staff
to be fully aware of all the contents of the average Service Level Agreement.
It takes all the core activities and presents them to the staff in a simple
format that they can use to deliver the required results.
The system for implementing AHS 1000 requires the Handling Company and the
Carrier to agree which activities are to be monitored and the standards which
are to be achieved. The process inevitably leads to both parties working together
in order to achieve the required results. The system enables both parties
jointly to be able to identify problem areas which may be putting operational
performance at risk.
The partnership through AHS 1000 reduces the impact of future problems through
the use of open and honest negotiations/discussions, creating short, medium
and long term objectives and providing a framework for future problem solving.
The effects of a Handling Company working with a Carrier rather than for a
Carrier are very considerable. It enables both parties to combine their energy
to solve current problems and plan for the future. Most Carriers and Handling
Companies have some form of system for data capture, but they often do not
have good evaluation systems or share the information with the other party.
On the other hand, AHS 1000 works on a partnership basis throughout the process.
The system has been designed by the airline industry for the airline industry.
It requires Carriers and Handling Companies to work together. It enables attention
to be focused on any particular area, such as turnaround times. It converts
a service level requirement into operational reality through a productive partnership.
SERVICE LEVEL AGREEMENTS (SLA's) One and two day Seminars and Workshops are available for all those involved in the negotiation of meaningful Service Level Agreements (SLA's). These events are usually tailored to meet the expectations of individuals within an organisation, or specifically for partners intent on developing SLA's as part of a contract. Additionally SLA workshops and Seminars are provided through recognised conference organisers for a wide range of company executives with service or contracting responsibilities. What are they trying to achieve? In all cases the objectives are to What areas are covered? The modules for both seminars and workshops include the following 'hands on' sessions: Who will benefit from attendance at these events? Those who are responsible for negotiation and implementation of Service Level Agreements and Contracts, in airlines, airport companies, and service organisations. Included would be: A number of successful seminars and workshops have already been delivered to a broad range of participants from many parts of the world. Who will facilitate the events? The events are put together and delivered by Stan Mason, Director of the Stan Mason Partnership. Stan Mason has been directing his consulting partnership since May 1992. During this time he has successfully established Quality Service and Management Programmes for airlines in the United Kingdom, Africa and the Middle East. He has been retained by SITA - the major supplier of networks and systems to the transport sector - to advise them on the needs and expectations of current and potential customers. Stan has worked with ground handling companies in Europe to advise them on the competitive effects of the open market for ground handling. He has recently worked with a large ground services provider to define areas for operations performance improvements, and business processes using benchmarking techniques. Last year he completed major communication and service reviews for two U.K. airlines. This involved working alongside staff, directors and senior managers, to improve management style and service delivery.
Over the past three years he has delivered a number of SLA seminars and workshops to a broad range of participants from across the world, working with IATA and international conference organisations. Before setting up the Consultancy Stan Mason was the Senior Customer Service Systems Manager with British Airways, leading a management team to enhance world-wide customer service and operational standards for the company. He represented BA in many industry organisations, covering passenger service, airport handling and automation developments.
* Provide an understanding of what an SLA is
* Understand the way to achieve meaningful SLA's
* Identify measuring and monitoring options
* Gain an insight into industry practices and the application of AHS1000
* Recognise the effect of penalties and incentives
* Test the viability of SLA's through practical working sessions.
* Individual and group definition of SLA's
* The Practicalities of SLA's; gaps in expectations; provider and client variations
* SLA's to contracts: involvement of key players: overlaps and conflicts
* Identifying the key areas
* Specifying roles and responsibilities
* Measuring and monitoring options; how, what, when, and by whom
* The benefits of performance feedback
* Penalty and Incentive clauses - plus and minus effect.
* Quality Managers
* Contracts Managers
* Operations Managers
* Customer Service Managers
Want more information?
Contact
info@ahs1000.com
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